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Yelp Penalizes Over 100 Movers Alliance Business Listings After Allegations...
In an effort to continue its Consumer Protection initiative, Yelp reports that it has issued Reputation Warnings on more than 100 listings that are connected to Movers Alliance. According to Yelp,...
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Factual Announces Deals With Apple And Facebook To Provide Improved Location...
Truly, what the cookie was to desktop advertising, location data is to mobile. Location history is now evolving into a cookie substitute for mobile advertising, yet one that is far more accurate and...
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YouTube Reportedly Planning To Allow Independent Viewability Measurement
Following complaints by many advertisers, YouTube has now announced its plans to provide businesses with information about the number of ads that are actually seen by viewers on the platform....
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IBM Study Findings Illustrate Massive Shift To Consumer-Centric Marketing
A recent IBM study of 100 enterprise CMOs found marketers are shifting customer acquisition investment from the top of the funnel to distribute it more evenly across the customer journey. This shift...
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Apple Providing Refunds To People Who Bought Popular Ad-Blocker “Peace” From...
Mobile ad-blocking has recently become a hot topic in the marketing industry and it has definitely prompted a lot of concern over its potential effect on auto dealerships’ digital advertising...
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DrivingSales Executive Summit 2015: Day 1 Recap
Day Two Recap Day Three Recap Nearly 1,100 automotive dealership professionals landed in Las Vegas for today’s kick-off of the DrivingSales Executive Summit. The event is curated for Dealers, GMs and...
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DrivingSales Executive Summit 2015: Day 2 Recap
Here are some of the highlights from Day Two of DSES 2015. Day 1 Recap Day 3 Recap “Planning for 2016” was the theme of Jared Hamilton’s address and welcome to attendees at Day Two of the 2015...
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DrivingSales Executive Summit: Day 3 Recap
Here are some of the highlights from the final day of DSES 2015. Day One Recap Day Two Recap Master of Ceremonies Charlie Vogelheim greeted dealer professionals from around the globe this morning at...
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Senators Propose Legislation To End Gag Clauses For Online Reviews
After Jen Palmer had a bad shopping experience on KlearGear.com, she left a negative review online and was subsequently shocked to receive notice from the company demanding that she remove the...
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Review: DrivingSales Executive Summit 2015 Best Idea Contest
Josh Pogue, digital marketing manager at Weins Canada, takes the cash and Best Idea title at DSES 2015 with his simple trick to increase SRP to VDP conversion rate. At the DrivingSales Executive...
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Part 1: Q&A With Hyundai Of St. Augustine General Manager, Andrew DiFeo
Part 2: Q&A With Hyundai Of St. Augustine General Manager, Andrew DiFeo DrivingSales News recently sat down with Andrew DiFeo, the general manager of Hyundai of St. Augustine, which opened in May...
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Google Gamifies Local Guides Program To Expand Reach
Google created a program a couple of years ago called City Experts with the intention of accelerating its acquisition of “high-quality” local business reviews. Rewards were offered based on the number...
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Successful Companies Plan To Extend Video-Marketing Budgets
It’s commonly accepted that any company looking to execute an effective marketing strategy today must include online video content as a featured component. But in the ever-evolving climate that we’re...
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Netsertive Raises $24 Million In Series C Campaign
Netsertive, the marketing intelligence platform, recently completed a round of Series C funding, raising $24 million is new capital. The campaign originally set out to raise $15 million, and closed...
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Is A Dealership Blog A Worthwhile Endeavor?
NADA data from the Annual Financial Profile of America’s Franchised New-Car Dealerships in 2014 offered the graph below, estimating advertising expenses per dealership. According to the report,...
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Erik Radle DSES Keynote: Turnover Could Cost Your Dealership $60,000 Per...
Erik Radle was a keynote speaker at the 7th annual DrivingSales Executive Summit (DSES) 2015 at the Bellagio, Las Vegas where over 1,000 progressive dealers and industry professionals gathered for the...
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Can Recalls Be Good Business For Your Dealership?
Carfax, the vehicle history report giant, has announced that nearly one in five vehicles operating in the U.S. has an open recall outstanding. Considering there are nearly 260 million vehicles in use...
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Ford Futurist Analyzes Consumer Trends
Ford has released the fourth annual edition of its publication of micro trends, Looking Further with Ford, in which it analyzes global movements that are shaping the way consumers engage with the...
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AutoNation Survey Results On Millennial Car Purchase Plans At Tax Time
Receiving a tax refund can provide the perfect opportunity to invest in a car. In an effort to gain information about consumers’ car-buying habits, AutoNation surveyed more than 2,000 millennials to...
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Report Illustrates Impact Of Online Reviews On Offline Sales
Retail reviews platform BazaarVoice has released a new report called “The ROBO economy: How reading reviews impacts offline sales” in an effort to document the impact of online reviews on in-store...
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