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Google introduces Speed Scorecard and Impact Calculator

At the World Mobile Congress in Barcelona last week, Google introduced two tools to help make sites faster: the Speed Scorecard and Impact Calculator. Consumers expect faster and better digital...

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Google Proposes Alternative to AMP

Google’s Accelerated Mobile Pages project (AMP) is a little controversial: users love it for increasing mobile page load times and publishers hate it because it feels like they’re giving Google too...

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Buick Bids Bye-Bye to Badging on 2019 Models

Buick announced that it is removing the “Buick” script badge from the back of their vehicles, starting with the 2019 models. The change began with the 2019 Buick Envision, which got a mid-cycle refresh...

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Matt Weinberg On Changes In The Automotive Industry

Matt Weinberg, SVP of Consumer Experience for Drive Motors talks changes in the automotive industry, and how dealers need to appeal to millennials today. “Millennials are pushing the need for change...

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What’s The Best Marketing Approach Dealerships Should Make?

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How Dealerships Should Approach Inventory Marketing In 2018

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Less Consumers are Shopping for Insurance

Car insurance is necessary for every person who drives, and commercials for said insurance are thrown at us from every direction every day. Say it with me now, “You can save 15 percent or more on car...

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How to Increase Your Sales this Memorial Day Weekend

As we approach the three day Memorial Day Weekend, companies across the country are fiercely promoting their sales hoping for an increase in cash flow. According to Wallethub.com, 41 percent of...

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Bringing the Car to the Consumer

Using online retail to make the car buying experience easier and more convenient for customers is something every dealership is working on. And it seems one Canadian based dealer, Koch Lincoln, is...

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NY Dealership Launches Vehicle Subscription Service

On Tuesday, vehicle subscription service provider Mobiliti announced its partnership with New York dealership Island Auto Group to provide a “flexible transportation option” for New Yorkers. The...

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Honda Sales are up in Canada, and Jeep Joins Subscription Mania!

Today the auto industry in Canada is on the rise, At least for Honda it is, and jeep is rolling out a bunch of new initiatives. Starting in 2019 Jeep will offer a subscription program to its...

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Illinois State Rifle Assoc. Targets Dealership With False Article

The Illinois State Rifle Association (ISRA) is releasing false information about a dealership in Lisle, Illinois. The dealership, Bill Kay Chevrolet, says the recent press release on ISRA.org is,...

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Worlds First Digital License Plate

As cars have advanced in nearly every way one aspect of them has always stayed the same. I’m talking about the license plate. But now, one company is working to change the license plate from metal to...

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The Car Generation Z Will be Known for

If Generation Z-ers aren’t on your mind yet, they will be. By 2020 they are expected to make up 25-percent of the Nations population. And that means what cars are most popular are about to change....

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Tech Startup Signs Major Deal With Luxury Brand

A vendor in Silicon Valley has just received millions of dollars in funding and signed an impressive contract with a major luxury brand. Roadster, a leading automotive vendor in creating a seamless...

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